Google Ads
Campaign Overview
Clicks This Month
12,847
↑ 23%
Conversions
438
↑ 15%
Meta Ads
Ad Manager
Reach
84.2K
↑ 31%
ROAS
4.8x
↑ 12%
Social Media
Instagram
12.4K↑ +342
LinkedIn
8.7K↑ +218
Facebook
22.1K↑ +541
320%
Avg. ROI
75%

Performance marketing built to

deliver real results.

Scaling brands across E-commerce, Healthcare, Finance, SaaS and more — from JioHotstar to Pristyn Care to Shiprocket, managing ₹10 Cr+ monthly budgets across India and GCC with real, measurable impact.

Scroll
₹0Cr+
Monthly budget managed
↓0%
Reduction in CAC
0X ROAS
Return on ad spend
0X
Conversion rate boost
Google AdsMeta Ads DV360YouTube AppsFlyerApple SKAN GA4Looker Studio SQLMixpanel HubSpotMeta CAPI CROA/B Testing Google AdsMeta Ads DV360YouTube AppsFlyerApple SKAN GA4Looker Studio SQLMixpanel HubSpotMeta CAPI CROA/B Testing

Scaling subscriptions
at ₹10 Cr+ a month.

Drove 20% MoM subscription growth and 17% user retention lift for the ₹29 SVOD plan. Built Apple SKAN/SKAD attribution from scratch — 100% accurate iOS tracking post-ATT. Led brand campaigns for Coldplay and Hollywood inventory. Cut reporting time by 50% with automated dashboards.

₹10 Cr+ BudgetDV360 Apple SKANMeta Catalogue MixpanelAI Creative
Campaign Dashboard · JioHotstar
Monthly Subscriptions
+20%
MoM growth · ₹29 SVOD plan
↑ 17% Retention Lift
📱
iOS Tracking
100% Accurate
📊
Reporting Time
−50% Automated
🎯
Media Target
+15% exceeded

From 1.5X to 4X ROAS
across 30+ locations.

Managed ₹2–5 Cr monthly per category across Google and Meta with zero agency dependency. Drove acquisition across India, Bangladesh, Uzbekistan and UAE. Rebuilt underperforming funnels — reduced CPL by 40% vs. benchmarks. Built automated MBR reports with SQL and GA4.

₹2–5 Cr BudgetGoogle Ads Meta AdsSQL International MarketsTeam Lead
ROAS Tracker · Pristyn Care
ROAS Over Time 4X achieved ↑
JunJulAug SepOctNov DecJanFeb Mar
CPL Reduction−40%
Lead-to-Sale Conv.+15%

64% CPL drop &
lead quality from 8% → 34%.

Built the full digital GTM strategy for India launch, achieving 2X brand awareness. Delivered 30% MoM lead volume growth while slashing CPL by 64%. Improved lead quality from 8% to 34% through data-team collaboration. Expanded into South India with vernacular content, cutting regional CPL by 20%.

GTM StrategyGoogle Tag Manager Meta CAPICRO P&L OversightVernacular
Lead Quality Dashboard · India Shelter
Brand Awareness2X
Lead Volume MoM+30%
Lead Quality8% → 34%
CPL Reduction−64%
🗺️
South India CPL
−20% Regional

20% → 246% CVR
in just 2 months.

Led Shiprocket Arabia (KSA & Gulf) expansion, driving 15% MoM shipment growth. Boosted conversion rates by 12X via aggressive A/B testing. Grew social from 350 to 4,000+ followers organically. Managed high-stakes Black Friday and Ramadan campaigns reducing CAC across GCC.

GCC ExpansionA/B Testing Email/SMS DripBlack Friday Ramadan Campaigns
Attribution · Shiprocket Arabia
Channel Attribution Breakdown
Google Search
42%
Meta Ads
30%
YouTube
18%
Email / SMS
10%
Conversion Rate 20% → 246%

Platforms I use
every single day.

♡ ✈
🎯
Ads
📊
Stats
📈
Growth
Campaign Reach
84.2K
People Reached ↑ 31%
♥ 4,218 💬 387 🔖 1,042
saksham.mktg
4,218 likes
Campaign performing 31% above benchmark 🚀
📱 Instagram Ads
G
Google Ads
Saksham — Overview
Clicks This Month
12,847
↑ 23% vs last month
Conversions
438
↑ 15% CVR improved
₹36Cost/Conv
4.8xROAS
Monthly Budget
₹2.4 Cr On Track ✓
🎯 Google Ads
⭐ Tools I Live In
f
Meta Ads Manager
Live
Saksham Brand Strategy
Active
84KReach
4.8xROAS
$0.42CPM
3.2%CTR
Lead Gen —
Education
Active
438Leads
$12CPL
Monthly Budget Used
72%
📘 Meta Ads
Today
Active Users Right Now
142
↑ 23% vs yesterday
3.2KSessions
Today
62%Organic
Traffic
2:34Avg
Session
34%Bounce
Rate
Traffic Sources
Organic
62%
Paid
24%
Social
14%
📊 Google Analytics
🛍
Shopify
Saksham Store
Today's Revenue
₹3.2L
↑ 28% vs yesterday
142Orders
Today
3.8%Conv.
Rate
₹2,254Avg.
Order
68%Return
Rate
Recent Orders
#4821 — Delhi₹3,499Fulfilled
#4820 — Mumbai₹1,899Pending
#4819 — Pune₹5,200Fulfilled
🛍 Shopify

My skills.

Performance MarketingGrowth StrategyAttribution & AnalyticsAI-Powered Campaigns
Programmatic AdvertisingCRO & Funnel OptimisationData & Automation
Paid Media
Google Ads · Meta · DV360YouTube · Snapchat · Apple SA
Analytics & Attribution
GA4 · AppsFlyer · MixpanelLooker Studio · Hotjar · SQL
AI & Automation
Claude · Gemini · n8n · ZapierGoogle AI Studio · Veo 3
Tracking & Martech
GTM · Meta CAPI · HubSpotAds Data Hub · Apple SKAN

Numbers that
prove the work.

20%
MoM Subscription Growth
JioHotstar — pre/post-merger ₹10 Cr+ budgets. 17% retention lift on ₹29 SVOD plans
4X
ROAS Scaled
Pristyn Care — grew from 1.5X to 4X through deep funnel optimization across 30+ locations
64%
CPL Reduction
India Shelter Finance — alongside improving lead quality from 8% to 34% through targeting refinement
12X
Conversion Rate Boost
Shiprocket Arabia — from 20% to 246% in just 2 months via creative A/B testing
50%
Reporting Time Saved
Automated MBR dashboards using Ads Data Hub, Mixpanel, Looker Studio and SQL at JioHotstar
100%
iOS Attribution Accuracy
Built Apple SKAN/SKAD with Conversion Studio on MMP — full tracking post-ATT changes

A full growth
stack, not just ads.

I adapt fast to AI changes and build around what actually works — combining performance marketing with modern tooling, design thinking and automation.

01
🤖
AI-Powered
Marketing

Latest AI tools for creatives, copy and performance analysis at scale — doing in hours what used to take teams weeks.

Generative Creatives AI Copywriting Predictive Bidding
02
⚡
Automation &
Faster Delivery

Reporting pipelines, drip sequences and buying rules — systems that cut manual work and free teams to focus on strategy.

Looker Studio n8n / Zapier SQL Pipelines
03
🎨
Design, Websites
& CRO

Ad creatives, landing pages and full websites — built then optimised through A/B testing and funnel analysis.

Landing Pages A/B Testing Hotjar / CRO
04
📊
Attribution
& Analytics

Full-stack attribution — GA4, AppsFlyer, Meta CAPI and Apple SKAN. Dashboards that give real signal, not vanity metrics.

GA4 / AppsFlyer Meta CAPI Apple SKAN

Ready to revamp
your brand & scale?

Let's build campaigns that actually move the needle — more conversions, lower CPL, higher ROAS.

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